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How to Market Your ‘Non-Millennial’ Business to Millennials

Millennials are growing up. Most definitions place this generation (also known as Generation Y) as being born between the mid-80s to the late ’90s or very early 2000s. There is plenty of advice on how to appeal to millennials and many businesses see them at the core of their demographic. What should you do, though, if your business is traditionally non-millennial?

Real estate, for example, may not appeal to millennials in the same way an eco-friendly yoga mat brand might. After all, this generation has the least amount of assets and most debt than any previous generation.