As companies rush to reopen, many are falling into the trap of “getting back to normal.” They don’t realize we’re heading into an era with waves of restrictions due to spikes in Covid-19 cases. Several states that opened early have now reimposed some restrictions, showing that–as I predicted at the start of the pandemic–we may face rolling shutdowns, and therefore need to focus much more on virtual interactions.
To survive and thrive in this new abnormal and avoid the trap of normalcy bias, leaders must understand the parallels between what’s going on now, and what happened at the pandemic’s start.
