When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean?
Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget, there’s no need to use television or magazine ads. Instead, we’re talking about website content and blogging, the likely focal point of any digital marketing campaign. In these mediums, your readers sought you out. They’re present by choice. This means you’ll have to work harder to provide value and keep them engaged.