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How to Spot Bad Customers – and How to Deal with Them

We all know bad customers are unpleasant to deal with. The consequences of bad customers can reach into other aspects of your business, too.

They contribute to churn when they don’t listen to you and don’t realize value from your offering. They take up more than their share of resources in terms of time and money. And wreck your metrics across so many categories: customer health, customer satisfaction, accounts receivable, and more.

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