Understanding what your customers are thinking and why they do what they do can make all the difference in your sales.
Beauty giant Neutrogena has invested time and money into consumer psychology — and it’s paying off. When the company found that 75% of its customers were purchasing products from just one segment of its range, Neutrogena wanted to see if it could change that. Using historic shopping cart data, Neutrogena created product pairings. The company began adding banner advertisements and videos, which would display product pairings to targeted customers.