HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs. There are limits to the number of custom properties that users can create depending on your HubSpot subscription, so be sure to verify this information. A good rule of thumb to keep your CRM platform’s data clean is to create the minimum number of custom properties to accomplish your goal. It’s also recommended that you use property groups to help maintain the organizational structure of your data.
