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Imitation May Be the Sincerest Form of Flattery, But It Sucks as a Business Strategy

Sometimes when we lift our heads up and look outside our day to day work, our roles, and our companies, we look at others. We may look at our competitors and what they do. We may look at high performing companies, and what they do. We may look at individuals and how they work.

We see others do things that are very successful and aspire to achieve the same success they do. We are tempted to copy or emulate what they do, thinking, “If they are that successful, if we did the same things, we will be successful, as well.”

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