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Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% of customers think companies need to do a better job with their approach to relationship-building, according to global research findings from Salesforce.

Today, there are a multitude of ways to communicate with customers, and within this digital age, it’s an ever-changing field with a diverse array of means to reach out and communicate directly.

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