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It’s Time to Reassess Your Small-Business Social Strategy

Assumptions can be dangerous. For instance, because I am the co-founder of a fintech company, some might assume I’m pretty tech-savvy. But in reality, I look to Carolyn Rodz, my visionary co-founder, for the technical stuff.

I’ve seen others making similar assumptions about “frivolous” social media platforms like TikTok. Much more than a place for teenagers to share dance challenges, TikTok has become a very real magnet for small-business owners looking to connect with customers. But what factors are motivating this shift to the new platform, and what kind of results are they seeing?

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