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Machine Learning: The Key to Unlocking Unstructured Data

Enterprises across every industry are increasingly recognizing the power of machine learning. It can turn any organization’s data into valuable insights—insights that have the potential to revolutionize every aspect of the business.

Machine learning (ML) is a type of data analysis based on the concept that systems can use data to learn with little to no human effort needed. ML systems process data to identify patterns, ferret out anomalies, and recognize subtle correlations that people wouldn’t notice. It gives organizations deeper insight into how and why some workflows are profitable or efficient and others aren’t. It can help prevent fraud, eliminate production bottlenecks, inform sales and marketing professionals of what tactics work with which target audiences, and so much more.

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