The presentation from Google’s team on interface, flow and usability in their G Suite products has a helpful comment, “A company is the sum of its processes.”
The 12 minute mark of the presentation is helpful to understand the cost of context switching. This happens each time we have to move from one software, app or service to another.
I see a dozen browser tabs open all the time on people’s computers and when you are switching from one tool to another, you have to contextualize the task you are seeking to get accomplished along with the larger goal you have to work towards.
