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Not Hitting Your Goals? Here’s How to Know If You Should Change Tactics or Strategy

It’s not uncommon to set goals for your business and end up not reaching them. In fact, if you’re never failing to reach your goals, then they’re probably not ambitious enough.

When things don’t go according to plan, you have three main options:

  1. You can switch strategies — that is, the high-level plan you’ve devised to take you to your goal.
  2. You can change your tactics — that is, the specific actions that you take to execute those strategies.
  3. Or you can change the goal itself.

Knowing when to do which is critically important. If you’re struggling to meet the business goals you and your team set for your company, take a deep breath and begin to troubleshoot the process, starting with your tactics.

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