Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it.
But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most.
In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth.