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Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without analytical reasoning. It’s this intuition that often leads creative entrepreneurs to their initial success. Whether it’s intuitively knowing that a particular art exhibition will be a surprise success, or that a certain product idea will become a bestseller, creatives tend to be more tapped into their subconscious and are able to use their instincts to propel them forward in their careers.

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