What’s the best launch strategy for a rebrand?
Leverage Your Current Fans
When you’re doing a rebrand, you need to make sure you hit the messaging right and don’t frustrate your current audience. Bring them into the discussion about a rebrand to leverage their passion for your business and help amplify the message. If your rebrand is a complete surprise to your most loyal fans, you risk alienating them and losing all of good will you’ve earned. – Aaron Schwartz, Modify Watches