With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy.
Just about a year ago, consumer data was everywhere and readily accessible. But following data restrictions by Apple, countless consumers have clawed back their privacy. Indeed, not only do consumers doubt the security of their personal data, they feel as though their daily lives are subject to being tracked by companies, according to a recent study by Pew Research.
