Customers churn for a lot of different reasons. In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from customer churn, either.
This means that companies need to pay attention more than ever to the customer experience.
By understanding why customers churn, you can identify which areas of your business need the most improvement. Fixing problem areas in your customer experience can yield the greatest benefits, including increased growth around revenue and customer advocates.
