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Reimagining a brand website

“It’s truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the website.”

That was Stephen Tisa, Senior Director of Digital Technology at UKG, explaining his brand’s most important channel to the MarTech audience.

UKG is, in effect, a new brand, created by the merger of two established brands, human capital software company Kronos and workforce management company Ultimate Software. A central part of the rebranding has been a reimagining of the brand’s website.

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