Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys have changed and customer pipelines are becoming narrower by the minute because products and services that we the norm are temporarily on hold.
To keep up with the times and increase those bottom lines, organizations need to shift their structures and adapt to come out on top. According to a survey by the U.S. Chamber of Commerce and MetLife, 24 percent of small businesses have temporarily closed shop and 43 percent of businesses said they won’t survive without government assistance.
