When Kathrin Hamm first launched her weighted blanket brand, Bearaby, she didn’t have a team member who was trained in search engine optimization. But she knew someone who did.
Her friend, Dannie Hansen, was well-versed in the topic. His Munich-based CBD company, Nordic Oil, could not legally run paid ads (as is the case for cannabis-related companies), so it relied heavily on SEO as a key customer acquisition strategy. Hamm asked if Bearaby’s chief growth officer could shadow an SEO specialist at Hansen’s company for eight weeks.
