Worldwide, consumers have bought into e-commerce. According to Statista, 2.14 billion people patronized a business online in 2021, with sales totaling a whopping $4.9 trillion USD, and by 2025, those numbers are projected to escalate to over $7.4 trillion.
It’s critical to note that 75% of online shoppers turn to Google for product research before making a purchase. What this means is that SEO is an absolute must for e-commerce. The odds are already steep—as of 2020, a meager 2.17% of e-commerce site visits ever convert. If your products don’t appear on any Google surface, those chances amount to virtually nothing (and it’s easier than ever to appear on Google with its live inventory tool, something I wrote about back in 2020).
