Many interested entrepreneurs dream of setting up their own franchise. That’s because it’s a highly lucrative avenue – one that lets them leverage an existing brand’s equity to win. But the challenges of running successful franchise businesses often take the majority of them by surprise.
Do Franchise Owners Face Challenges?
On the surface, owning a franchise seems like a straightforward business proposition. You don’t have to establish a brand from scratch. You don’t have to think about how to make your brand memorable and you don’t need to work on the basics because those are already in place.
