Have you calculated your personal Net Worth recently? If you want to become a millionaire, you might have missed something important.
Your agency’s true future value is probably much higher than its on-paper value.
Managed right, your agency can produce millions of dollars in value for you and your partners—via profits, salaries, and other compensation—without ever needing to sell the business.
This is helpful even if you do want to build an Equity-oriented agency—the money you make today helps you insist on a good exit and push back on a bad exit.
