These days, many startups and small businesses make their money from innovations they’ve developed to disrupt existing markets. And for that reason, they also have a big, invisible target painted on their backs. Why? They represent a threat to their more established, often larger competitors.
That’s why they need to take steps to establish a comprehensive intellectual property (IP) strategy to protect their most valuable assets in the earliest stages of development. The challenge is that startups and small businesses don’t always have the resources to use every possible kind of IP protection available.