Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer experiences and don’t match audience expectations, it’ll be challenging to build a loyal, repeat customer base.
As reported by Harvard Business Review last year, only 14 percent of marketers say that customer-centricity is part of their business strategy. Many companies choose to take a product-first approach, which neglects customers and puts the focus on sales.