Did you know that 86% of people expect conversations with agents to move seamlessly between channels? The same applies to your marketing messaging too. Think about it — haven’t we all ended up checking out a website after seeing a social media ad? Or maybe even checking a brand’s website while visiting their brick-and-mortar store?
Come on, we’ve all been there.
It’s fairly common for people to use multiple channels to engage with a brand.
As a small business owner, you need to take note of this trend. It’s clear if you want to move prospects down the sales funnel, you need to provide them with a seamless and consistent experience across social media platforms.