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How to Integrate the Social Media Strategy of Your Small Business With An Omnichannel Approach

Did you know that 86% of people expect conversations with agents to move seamlessly between channels? The same applies to your marketing messaging too. Think about it — haven’t we all ended up checking out a website after seeing a social media ad? Or maybe even checking a brand’s website while visiting their brick-and-mortar store?

Come on, we’ve all been there.

It’s fairly common for people to use multiple channels to engage with a brand.

As a small business owner, you need to take note of this trend. It’s clear if you want to move prospects down the sales funnel, you need to provide them with a seamless and consistent experience across social media platforms.

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