New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a huge chunk of cash that you probably don’t have available.
But almost all small business owners have access to a tiny little tool that makes marketing affordable and simple: smartphones.
Smartphones are the fastest way to communicate with a large audience all at once. Your customers already know how to use them and probably keep their phones with them at all times. This is a huge part of what makes them valuable tools.