As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $6.22 billion in US online sales alone. But Black Friday isn’t just for the American market – Finder.com has seen a rise in sales in the UK, Europe and South America. Black Friday is a global holiday marked on seasoned online shoppers’ calendars.
In-store deals did make an impact but online platforms still take the lead as a shopper’s choice for deals and specials. That being said, your website is the most important marketing tool for Black Friday sales. You’ll have to get your website in shape before Black Friday to compete against over 1.8 billion websites, including your competition.