With content marketing, small businesses use content in various formats to build stronger relationships with their customers, capture attention, improve engagement, and improve brand recognition. For small businesses, content marketing is a particularly cost effective marketing alternative that does not require a sizeable budget to run. In addition, content marketing delivers some of the highest overall Return on Investment (ROI) for every marketing dollar spent. And it is an integral part of a solid marketing strategy. This is because it helps to increase leads, generate more leads, get higher SEO rankings, and drive more traffic to your site.
