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How Worried Should You Be About Fraudulent Ad Clicks?

No company wants to spend more on their advertising than they need to.

Which is why the prospect of advertising dollars going towards fraudulent ad clicks is frustrating.

And this is especially true if you’re in a highly competitive industry where the costs of keywords are high.

Some of our law firm clients, for example, can pay $600 per click.

But what’s the best way to eliminate fraudulent ad clicks?

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