ALMOST EVERY SITE you visit tracks you to try and link your browsing history to your interests and, in turn, show you targeted adverts. One minute you’re searching for a new desk, the next adverts for that furniture website you looked at are stalking you around the web
If you want to get a sense of how you’re being tracked across the web take a little time to read (and disable) the cookie options that appear each time you visit a new site. They’ll give you a sense of what technology each website is using to track its visitors and the information they gather. (The consent preferences on WIRED are controlled by parent company Condé Nast).