Businesses have used surveys to gather information for a long time. What started as the general store clerk asking, “Do you prefer your five pounds of flour in a cloth or paper sack?” has evolved into online surveys gathering sophisticated marketing data.
Surveys are an incredibly important tool for business intelligence. The information age has made surveys more robust — and prevalent — than ever before.
Some statistic companies report over 1 billion surveys are completed by consumers each year in the United States. That’s twice as many Big Macs sold each year!