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The A-Z of Keeping Your Customer Surveys Fresh

Businesses have used surveys to gather information for a long time. What started as the general store clerk asking, “Do you prefer your five pounds of flour in a cloth or paper sack?” has evolved into online surveys gathering sophisticated marketing data.

Surveys are an incredibly important tool for business intelligence. The information age has made surveys more robust — and prevalent — than ever before.

Some statistic companies report over 1 billion surveys are completed by consumers each year in the United States. That’s twice as many Big Macs sold each year!

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