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The Importance of the Customer Experience in Today’s New Normal

Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance of the customer experience is more important than ever. But what do today’s consumers now expect? And are brands delivering?

Brands and consumers have had to quickly adapt to a digital-first reality. Consumers are engaging and purchasing more online. Brands are responding to this new online reality by providing more sophisticated digital experiences.

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