Many of you have a family business that you either inherited, that you bought, that you got pushed into, shoved into, or that you chose to be a part of. It’s important to talk about the route of entrepreneurship when you’re working with or for family. Ramon Ray interviewed Nancy Larick of Larick Associates about stepping into a family business and the interesting dynamics that come along with it.
“Make people like you” is Nancy’s grandfather’s motto. Nancy says that’s what their goal is—to make people like your business through the use of corporate and promotional gifts. “We enhance people’s businesses by getting them more attention, by showing their appreciation for the business that they get, or improving their business. It’s always about showing appreciation and how we say ‘thank you.’”