Why? Because you know the value of growth. To take a risk literally means to expose yourself to danger and uncertainty – and, ironically, those elements are what save us from stagnation.
That’s true for executives as much as for anyone else.
Yet, while many people pay lip service to the idea of risk (usually with phrases like “it’d be good to get out of my comfort zone” or “I’d like to be challenged”), from what I’ve observed, the vast majority of people err too far on the side of too little risk.
