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The Uberization of Trucking

The uberization of trucking, or freight consolidation, refers to using app-based technologies to utilize empty truck space — to make the most use of empty space in trucks. These apps are similar to Uber in that they connect those who need to move goods with those that are able to move them. Instead of an Uber picking up a drunk person at the bar, it’s a truck picking up a shipment container of oranges. The passengers may be different, but the idea is the same.

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