It’s not uncommon for freelancers to work diligently from project to project. Lining up work consistently is how we earn the real money. However, working so hard for our clients can mean we’re neglecting our own business. Building a brand is what can lead to longevity and increased income.
Benefits of a Freelancer Brand
I hear quite often from my freelancer friends that it’s difficult to juggle client work with work they need to do to grow their business. Despite the challenge, here’s why it’s important to prioritize your own projects: