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This 1 Policy Can Make or Break an E-Commerce Sale. Here’s How to Get It Right

July 24, 2019

Via: Inc.

You’ve put in the work so your customer loves your product– but what if they don’t love the product for whatever reason? If you’re like many brands who’ve paid little or no attention to returns, you’re missing a huge opportunity for attracting new buyers and boosting customer satisfaction and loyalty.

That’s because the return policy is no longer a vaguely-worded statement hidden away on the back of a receipt. Rather, it’s table stakes and a major factor in shoppers’ decision to buy. Case in point: 93 percent of shoppers say a free return policy is important when making a purchase, according to Dotcom Distribution’s 2019 eCommerce consumer study.

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