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TikTok Has Introduced a Image Search Feature to TikTok Shop

A new TikTok feature aims to make its e-commerce functionality even more compelling.

The video-sharing platform has launched a visual search tool that is available to users in the United States and Southeast Asia, TechCrunch reported earlier this week. Instead of using the search bar to find products, users can now take or upload a photo of an item, and the app will show similar products for consumers to purchase on TikTok Shop.

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