Twitter has debuted a raft of new ad features and a revamped algorithm as part of a drive to grow its performance and advertising business.
The social networking giant’s restored algorithm decides which ads users see. The ad feature overhaul enables users to initiate the download of ads that promote the downloading of mobile games and other apps, without having to leave the Twitter app.
New Twitter Ads Features for Small Business
The San-Francisco based company is also working on new tools to enable businesses to run ads to find customers which are likelier to make in-app purchases.
