Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But “trust” can seem hard to quantify. What exactly is it, and how do you build it?
Regarding commerce, trust is the customer’s feeling that your brand fulfills its promises. Does your product live up to expectations? And if something goes wrong, will your brand respond quickly to put things right?