In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue they care about, and 53% of customers are willing to pay more for brands that take a stand on public health, economic, or political issues.
Given this sentiment, your corporate social responsibility efforts (and how people view them) can make or break your business. By developing a CSR program, you can show customers that you’re just as committed to purpose as to profit. There are myriad ways to demonstrate this; you can choose the approach that feels the most natural for your brand.
