Festival season is in full swing with people young and old flocking to deserts, fields, forests, and venues of all sorts to enjoy immersive musical experiences. Like the events themselves, the festival-business is both vibrant and crowded. I mean really, who wouldn’t want to be part of the glamorous, influencer-laden Coachella scene? However the reality, for this and any industry, is that building brands that rise above the noise is no small challenge. For Darcy Rae Johnson, Director of Branding, Partnerships and Marketing at entertainment production company Madison House Presents, the secret is creating connections by delivering experiences that elevate the customer relationship from ticket-buyer to superfan.
