Ecommerce has become a shopping staple for consumers worldwide. Purchasing products online has gradually grown in popularity for two decades. However, the coronavirus pandemic led to a growth spurt of the sector and cemented its importance in the retail sphere.
Now, social commerce is here to take ecommerce to the next level. If your brand relies on online sales, social commerce needs to be at the top of your list.
Social commerce vs. ecommerce
Ecommerce refers to any sales made online, via websites, email marketing, branded shopping apps, and other platforms. Social commerce is a type of ecommerce, carried out on social media platforms.
