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What Your Brand Needs To Know About The Next Wave Of Consumers

Generation Z, iGen, Gen Z. Whatever you call them, consumers born after the mid-1990s are coming of age with digital solutions to nearly every pain point. They’re seriously smart about money and they are hyperaware of their options in how and where to spend their estimated annual purchasing power of $44 billion. Brands focusing their attention solely on millennials need to make room in their strategy for this generation of precocious consumers. It all starts with a little homework and a lot of communication. Here’s what your marketing team needs to know about Gen Z:

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