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When Getting Back to ‘Normal’ Doesn’t Make Sense

As we slowly and grudgingly slouch our way back to the new normal, the brightest prospect and most exciting promise of the next year may be that we’ve been afforded an opportunity to shed portions of our past actions and behaviors without paying any real social or emotional price.

The slightest explanation is more than a sufficient excuse in these difficult moments. The trick for tomorrow is to get more done with less, not to try to pile more on your products and services or add unnecessary bells and whistles. Mercedes has always had the great discipline to build into its cars the best of what’s needed and nothing more. Now’s not the time to gild the lily.

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