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Why business leaders should try thinking like a comedian

A business executive and a comedian walk into a bar. This isn’t a setup for one of those jokes, not least because I am terrible at telling jokes. No, an executive and a comedian sitting down for a drink or two is actually a setup for a really useful conversation about creative leadership and problem solving. There’s a lot that comedians — or, as Peter McGraw calls them, “the world’s least-professional professionals” — can offer to business leaders: “By emulating the funniest people,” he writes in his new book, Schtick to Business, “you can craft a better career and a smarter business.”

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