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Why Customer Experience is the Secret to Revenue Growth and Business Success

During the last century, a multitude of businesses have subscribed to the motto, “the customer is always right,” giving more power to consumers and laying the groundwork for an increased focus on providing excellent customer service that eventually led to the customer experience (CX) in the early 2000s. Over the years, CX was elevated to become one of the pillars for growth organizations and an official business trend in 2008, when more and more companies rallied around it.

As the customer experience continued to make healthy inroads in the business world, its trajectory skyrocketed during the pandemic when countless consumers flocked to online transactions, enabling companies to continue operations and raising the bar for CX to maintain a human element.

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