So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay.
In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the number of companies organising twenty or more events per year increased by 17%.
Taking part in events is a great way to build brand awareness, demonstrate industry influence, generate sales and more. Here are 4 reasons why event marketing is an essential channel for both B2B and B2C startups:
