Whatever your business strategy was on January 1, 2020, you can bet that it was out the window by April 1. Our world has been turned upside down and inside out. While your head may be spinning as you work to figure out your options, now is the right time to start working on your business strategy for today and for when this crisis ends.
I was speaking to one of my mid-sized business clients earlier in the week about his business strategy and he remains committed to his current strategy. Even though he thinks things will be different when this is all over, he’s already seen significant drops in sales, production and revenue. He told me that he is in the 2nd year of his 3-year strategy and he still thinks his strategy will hold…unless the pandemic continues to keep everything unsettled.
